Our pets getting sick has become the norm and do you know fundamentally why that is? Because we expose them to utter sh*t. Over-processed, artificially enhanced food that a dog’s body has no idea how to use. So, they get sick.
Why Fettle?
The pet food industry has strayed too far away from whole-foods that our pets would rely on in the wild. Something Taylor and Alex hated.
So, Fettle was born.
OCTOBER 2023Fettle was launched by Taylor & Alex
The company moved from Taylor’s shed, into facilities at a farm in Suffolk where we have grown to have a full warehouse for manufacturing and an office.
The warehouse where our amazing products are made
The office where the behind the scenes magic is done
We started off making Goat’s Milk powder, which quickly escalated into Kelp Seaweed and Pumpkin Powder joining the mix.
The original Fettle trio
But with various health needs from Taylor’s dogs, Milk Thistle, Calming Support, Joint Support and Nettle powder was formulated and launched.
Calming Support, Nettle Powder & Joint Support
Taylor and Digby, the reason Milk Thistle powder exists
After that, it was time to shake things up! We rebranded Fettle, reformulated some products and rebuilt our website. Why? Because we wanted to start being far more vocal about our beliefs within the industry, and we wanted a new look to go along with it.
July 2026Fettle 2.0 was launched