develop & fully own the formulation process—everything is done 100% in-house.
include human-grade, whole food ingredients (like real chicken, never chicken flavouring) in each of our products.
use additives and we target no more than 5 ingredients per product.
use fillers or additives & our products are never de-natured, injected or molded.
Fettle vs. Traditional Pet Nutrition
Legacy pet brands means tonnes of ingredients and health risks