develop & fully own the formulation process—everything is done 100% in-house.

include human-grade, whole food ingredients (like real chicken, never chicken flavouring) in each of our products.

use additives and we target no more than 5 ingredients per product.

use fillers or additives & our products are never de-natured, injected or molded.

Fettle vs. Traditional Pet Nutrition

Legacy pet brands means tonnes of ingredients and health risks

Girl in a jacket
Girl in a jacket